Santander reportage, on Spanish TV rtve news, April 2016: from, clouT EU-Japan project on, vimeo. Expected impact: On the one hand, contribute to activate the commercial and restoration sectors in the city of Santander, by the use of a free tool to generate offers on their products; and on the other hand, to make the city an attractive and open. As he arrives at the office, while waiting, he realizes about a machine rheinmain4family freizeitguide mit coupons placed just within the office at which people is looking and smiling continuously. This also contributes to improve the sense of humour of the users as well as to interact among them when they see themselves or others smiling to the screen.
Santander, city: Smiley, coupon field trial Replication ClouT
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Santander E-kiosk, whats new? 1b) and user can see her image in the screen. Smiley Coupon main screen in Fujisawa (a in Santander (b). Smiley Coupon application aims to provide customized coupons for the citizens and visitors according to their degree of smile : your smile has a reward (Tu sonrisa tiene premio). It is important to highlight that due to privacy issues, image will not be recorded, but just shown and processed in real time for getting the maximum degree of smile and the associated discount coupon, storing both values for statistical ditionally, users data (range. Service is presented as an interactive coupon system integrated within a public display, the e-kiosk (Figure 2a) provided by Santander municipality. In this sense, they will be presented an application to the user with several buttons for selecting accordingly. The e-kiosk which contains this application is located in the main tourism office of the city (500 visitors per month in the winter period). He decides to get close to the machine and starts interacting with. This e-kiosk will cover a twofold approach, on the one hand it will allow users to carry out different administrative procedures and, on the other hand, it will present the possibility of getting an offer through the use of the smiley coupon. Once timer expires, pop-up shows the degree of smile obtained (only 68) and the discount coupon associated (in this case 5 in a shoe shop). In addition, the municipality has provided a free application (santandercreaoferta, it was developed during another EU project, called Butler, and now adapted to ClouT project requirements) to commercial and restoration sectors which allows them to generate offers, which will be accessible to citizens and tourists.
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